The Main Character of the Story. 

He is a cautious guy who while tends to be dragged around, is wary of people and often try to take on a peaceful route. But he becomes reckless when his mind shuts down and often goes into danger in the story. 

In the past, he is known to be quite narcissistic due to his intelligence and being the smart kid in the town. Upon entering the university did he stumble his small view of the world. 

His nature is being nice and hospitable to his customers as while most of the story doesn't actually talk about his greedy nature, he always see profit before benefits and always thinks long plans over short and risky earnings. But while he is greedy, he often places his companions over the expense on money. 

His Main Problem would be his lack of social circle of friends. While he's talkative, he always stumbles when he begins his relationship and always tries to goes into danger when one of his important people are often dragged into danger. 

Overall, he just tries his best and put importance to the ones he cares about rather than himself. 

The mysterious robotic voice that helps the MC in his quest of being the Best Store Owner of Entertainment.

It lacks any human emotions and often judge based on profits.

It seems to be interested in Len due to his unique sense and while he often drags himself into danger as the novel goes on, it always prioritize the store over its own host as it bickers around Len with his decisions. 

Not much has been planned on the AI but will start to develop with the MC as well. 

The Main Female Lead and is Len's childhood Friend.

She's energetic and positive and while she worries over Len, she often tries to care his well-being like the little brother who often goes into trouble.

Not much has been developed on her character as of now... 

The Other World the Main Character begins his Other World Internet Cafe. 

The current Place the MC resides is in a State run by merchants.