Grant Flincher (no relation to Glenn-Fletcher) is an internet writer desparate for attention. He writes and writes, but he can never land that smash hit story.

Speaking of smashing: While trying to think up an idea for a new webnovel, a truck smashes into him and shatters all of his bones and kills him and he dies and there's blood everywhere, oh God, someone call an ambulance! Everything goes black for our protagonist - but then he opens his eyes and finds that he has been Reincarnated in a Generic Fantasy LitRPG World! With a System Too!

Hey wait, that's the name of the story!