Sinners belong in Hell. Sometimes too well.
Many would usually think of it as a place of suffering, of repentance. Ishmael was no different, executed for his crimes, he had no reason to believe anything else awaited him.
But Hell wasn't the place he thought it was and Ishmael isn't your usual sinner. To him, it's a land of opportunities.
And in a demon-eat-demon world, he'll do everything to climb up to where he truly deserves to be.
To be the new Lucifer.